Just weeks ago, Portfolio staffers could only communicate under double super secret background (Matt Cooper, natch).

But as this weekend's storm reached Biblical proportions in New York City--Genesis? Yikes!--came the first glimmer of Portfolio.com.

And now with today's print launch, the Conde Nast, no-talking-in-the-cafeteria gag order has been briefly lifted, letting in a gaggle of media reporters: Kit, Irin, Friedman, and Keith Kelly. Dylan is around, too, but only as a talking head for ABC News.

All this and there's not even a glitzy launch party to reward hard-working media reporters. Instead, the Portfolio gang will toast one another tonight at the Beaver Bar.