David Granger

Back in April, Esquire editor David Granger told the Observer he had no worries that the Internet would make magazines unnecessary, as, arguably, it has done with newspapers. But if magazines want to flourish in the Internet age they have to capitalize on the direct, textural experience they provide that the Internet can't.

“Magazines have to become more magaziney rather than less magaziney,” said Mr. Granger back then. “There are things you can do with your cover where the paper will actually fold into different shapes—this cool experience that will let you do novel editorial things, but it’s all very expensive.”

But he likely already had in mind something far more elaborate than an origami cover—like, a flashing, battery-operated cover!

The Times' Tim Arango writes today that Esquire will have an electronic cover for its September issue that will flash the words, “the 21st Century Begins Now."

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During Bill Clinton's spectacular meltdown yesterday--calling Vanity Fair's Todd Purdum a scumbag, sleazy and slimy--he also decided to drag just about everyone into the melee. He said:

"The editor of Esquire-- he sent us an email yesterday and said it was the single sleaziest piece of journalism he'd seen in decades. He said it made him want to go take a shower and he was embarrassed to be a journalist when he read it."  read more »

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In the next five years in Graydon Carter’s world, you’ll walk onto a plane, or a subway, or a soon-to-be-invented mode of transport, and you’ll tuck a little electronic book under your arm. Inside that little book, which will be very expensive at first but soon will cost $150, there’ll be a series of mylar “pages,” and there will be small buttons off to the side, and once you hit one of them, whoooosh, words and photos from Vanity Fair will suddenly appear.  read more »