Richie Akiva
1Oak Using E-mail Blasts to Drum Up Business
The Daily Transom received an e-mail yesterday from 1Oak, the nightclub that, as its owners explained to the Times last December, would be "a refuge from the bridge-and-tunnel marauders, gossip-column interlopers and Wall Street masters of the universe accustomed to buying their way past velvet ropes."
"MAKE ANY OCCASION ONE OF A KIND," the e-mail began in all caps. It proceeded to list all the various occasions that we might want to celebrate there: private parties, holidays, events, launches, affairs, releases, premieres, galas, fetes, celebrations, receptions, benefits, anniversaries, socials, formals, fund-raisers. (Did someone look up "party" in the thesaurus?)
It doesn't really make the club sound like the ultra-exclusive place that a "gossip-column interloper" (present company, we presume, included) or a "Wall Street master" would not be able to penetrate. read more »













