Mark R. Leary

Paris Hilton once said: “All you have to do in life is go out with your friends, party hard and look twice as good [as the woman next to you.]” But according to an article in today’s Times, it’s now far more complicated. A new social era has dawned, one in which first impressions are often made in a digital context.

Facebook, anyone?

For most members of the behemoth online networking community, high time for silly, drunken or even unattractive profile pictures ends sometime around college graduation. Hitting the mean streets of adulthood can be brutal, after all, and putting your best face forward can—for better or worse—prove rewarding both socially and professionally.  read more »