Chandler Burr

THE PERFECT SCENT: A YEAR INSIDE THE PERFUME INDUSTRY IN PARIS AND NEW YORK
By Chandler Burr
Henry Holt, 306 pages, $25

“The idea that you like something can lead to the idea that you know something about it,” Sarah Jessica Parker told Chandler Burr, author of The Perfect Scent. “Which is, of course, not necessarily the case.” Luckily for Ms. Parker, a crack team at Coty, the $3 billion perfume conglomerate, helped her create Lovely, the Sex and the City star’s first signature fragrance.

Mr. Burr, the scent critic for T: The New York Times Style Magazine, juxtaposes the development and launch of Lovely with the restructuring and marketing efforts of the perfume division of the luxury brand Hermès. Written mostly for beauty industry insiders who’ll easily recognize the cast of characters, Mr. Burr’s book showcases his brilliance as a writer, though his voice is often buried by a too-generous supply of detail.  read more »