RushmoreDrive.com
Barry Diller to 'Change the Way the Black Community Drives the Web'
The Media Mob just received an invitation to an April 9 launch party for a new InterActive Corp. Web site called RushmoreDrive.com, hosted by IAC CEO Barry Diller and RushmoreDrive CEO Johnny Taylor. But just what is RushmoreDrive? The invite claims that it will be "the web destination that will change the way the Black community Drives the Web." (Drive! Oh, we get it.) Currently, its Web site just says, "Discover More Here Spring 2008," and when The Observer called up Mr. Taylor to find out more, he was tight-lipped.
"Right now we're telling people what it's not," he said by phone from RushmoreDrive's offices in Charlotte, N.C. "I'm telling them it's not a content site. Most of the products you see in the black space are celebrity, sports or entertainment sites, like BET.com or BlackVoices.com. Then you have social networking sites like BlackPlanet.com. We're none of those." read more »
