product placement

According to a new study by the Nielsen Company, during the first quarter of 2008, product placement jumped a whopping six percent in primetime programming.

The study covered ABC, CBS, CW, FOX, MNT, NBC, A&E, Bravo, HGTV, MTV, and TLC.

More from the Nielsen summary of the study:

Broadcast television placements rose 39%, while cable television was essentially flat at -1%.  read more »

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